WHO WE ARE AND WHAT WE DO
The team at ABCD have over 100 years collective experience of working with vendors and technologies through the lifecycle of a vendor from those embryonic days when a technology first launches to years down the line as the technology and vendor becomes more mainstream.
The team bring with them extensive knowledge of the channel from our home land in the UK & Ireland, into mainland Europe, venturing into area’s within the Middle East and then into Australasia.
With the experience and credibility the team from ABCD bring gives extensive knowledge of the Partner & Distribution landscape in those areas so we can advise you on who to work with and how to approach them depending on your stage of evolution and strategy around growth.
By working with ABCD you instantly get access to the many years of knowledge across the territories that can save a vendor wanting to step into either new markets or area’s countless man hours trying to open the doors to people who, using our unique profiling methods and knowledge are more likely to be the right type of partner to suit your strategy. This meaning your route to market instantly becomes more strategic and focussed.
The IT Channel is one that is built on relationships and those relationships rely on..
Whatever your strategy in the short, medium & long term the team of ABCD see this as a constantly changing process and one we can hand hold you through the process whether that be with a strategy that is
Often a vendor will go through all of the above routes to market over a period of time and our aim is to support your strategy with invaluable knowledge and act as a trusted advisor to the vendor often acting as an extension of the vendors team in either a full time or part time capacity.